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The Indian tourist, this unknown


begin with the numbers: in 2004 the Indians who have left their homeland for tourist trips were about 6 million, in 2050 it is estimated that 50 million could be . In short, a reservoir of enormous market that now shows great attention and interest in Italy: 169,000 arrivals in the first months of 2006, an increase of 10% over the same period last year.

is the identikit of the Indian tourist who arrives in Italy: high income, predominantly travels twice a year (between April and June and between October and November), she loves luxury vacation and places "symbol", wants to visit the cities of art and interested in wine circuits. But, surprisingly, the main reason tourists is shopping. The Indian tourist travels mainly with family and has an average cost of $ 2,500 a week for 4 people. A curious tourist and willing to spend, but asking a tailor, both in terms of hospitality in both the food and wine . Regarding the latter, however, consider the particular beliefs and customs that require many Indians refusal of many foods of animal origin, and even those who want to eat meat may not indiscriminately because of some constraints of a religious nature (one solution is to enhance and focus on poultry meat).

short, a new culture facing the world of tourism.

(via Bargiornale - December 2006)

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The rent as a lifestyle


Borrow and return, rent for a day, a month or more and then returned to the sender. Without a second thought until the next opportunity. A new way of life, replacing the property with a perpetual one-time, well-established abroad and who is spreading in Italy more: according to the Chamber of Commerce of Milan in recent years the property leased in some sectors more than doubled.

Why? First of all because the advantages are many: no money invested at the bottom almost lost, no management fees or maintenance but the guarantee of always having the latest generation products or fully reviewed, the possibility of prendee, return, replace unabashed and without filling the cellars of objects that are unused or used only for a couple of times a year.

And this does not seem to force a lifestyle for people who do not have much money: ch has also often been Prefers cash rent rather than buy, just because rationality prevails not collect objects that will soon become old and useless.

Well, another trend which we reckon ...

(via Sole 24 Ore on December 18, 2006)

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With WinePod we make the wine yourself!

WinePod is yet another tool that goes in the direction of the driven more customization of products that surround us. In this case of wine WinePod fact is that one "appliance" that allows the realization in the house up to 75 liters of wine made-from-us. Interesting is the fact that among the services provided by the manufacturer of WinePod us is also the sale of selected grapes. The only inconvenience is the price: about 2,700 eurini!

(via Gadgetblog )

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wash the dirty clothes in the gym

(from http://www.tonicnet.it)

Tonic Wellness Network is the name of a chain of structures Decic fitness and personal care active in Italy since 2001 and currently has about 7 gyms nationwide Tonic Club and a beauty farm. A recent agreement with
Indesit known brand of home appliances, has launched a trial very interesting (for now only in the gym in Milan, but with the objective of extending the service in other cities where there is Tonic): the creation, within the halls, spaces in which to wash and dry Heads of sportswear hardly used during training (including shoes). The spaces, called Indesit Laundrette are obviously filled with appliances Indesit with programs specifically designed for washing synthetic fibers for sportswear.

(Source: Markup No. 147)

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Dining with the Flintstones!

(from http://www.piaceremagazine.it)

is called Bam Bam Ristosauro and has just opened its doors in Perugia. According to the little information available on the network, the setting of this restaurant (in franchise) is obviously a theme with the prehistoric world adapted to modernity typical characters of the Flintstones cartoon series of the famous (or Ancestors, according to the original Italian version.) And then: tables and chairs in faux stone and wood and a menu with many references to the world "primitive", which obviously dominates the meat (but it seems that the pizzas are very good!). To verify.

(Via Gustoblog )

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from "low cost" to the "no cost"?

(from http://www.fluglaerm.de)

And if flights become increasingly "low" to become "free", that is free? Companies such as Ryanair are already experimenting with shapes and opportunity for free travel and its passengers in a not too distant future, this move could spread to the general public. Ryanair strongly believes in this opportunity so that its leaders have said on several occasions that one of the most likely possibility is that the cost of transporting passengers on low cost may be borne by the other players in the hospitality and transportation of each destination. Impossible? No, if you think of a scenario in which the public and private economic system of a city decides to invest resources in this direction to attract more tourists on its territory, or even simply to hotels or car rentals.

(Via Trendwatching )

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Estate 2.0

If the traditional role of estate agents is to bring together those who wish to sell a house or property and those wishing to buy, lately, many consumers have difficulty justify and give value to the commission for what eventually reveals itself as a simple intermediary ("if we knew before ... we could do without the agency"). Three examples of how to value added also to the real estate brokerage business as we are from Finland, the Netherlands and the United States.


The Finnish company Igglo has revolutionized the real estate market in Helsinki: it has photographed every building in the capital and by combining these photos with satellite images and maps, offers on its website a list, also view of all properties in the city, including those not currently on sale (the slogan of the company is "your house is already on Igglo). Potential buyers can leave a bid online for any building of interest, while on the other hand also the owners who do not intend to sell can keep tabs on the attractiveness of your home or place of residence. Of course, potential buyers are notified as soon as a property for which the bidding process is put on the market (perhaps just because the owner was stimulated by the offer, in a kind of virtuous circle). When supply and demand meet, Igglo retain a rate less than that practiced by the normal agents, something made possible by the fact that their agents are activated only when both sellers and buyers have already "Met".


Even the Dutch Elkhuistekoop ("Each house is for sale") encourages the users of the site to fill out an online form where they have seen their "dream home" but this not yet for sale, but compared to Igglo assume a more active role: upon receiving the alert, Elkhiustekoop fact contact the owners of the "dream house" by notifying the interest, ensuring the availability to sell and deadlines . If this "wake up" the hidden desire to sell, Elkhiustekoop shall contact the parties with a real estate agency, which will turn the company a portion of their commission. The service is free for buyers.

The American Zillow instead flips the concept and allows owners of a property to establish a price, not mandatory, for its possible sale, creating a kind of mechanism "ad test." If in fact a potential buyer is interested, please contact by e-mail anonymously and that the owner can decide whether to sell "real" or not. The reasons to use the service are obvious: if the intention is to sell in the near future, Zillow can help create and check in advance the interest of potential buyers, or, if there was only a vague intention to sell the medium to long term, Zillow allows no obligation to anticipate the moment when an attractive offer came.

(Via: Springwise )

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You Witness: Journalism 2.0 arrives

It's called You Witness and is a new service launched by Yahoo (in collaboration with the Reuters news agency ) that promises to revolutionize the way of information. In the wake of the many initiatives that have seen around the world feature the "prosumers" (read: consumers who are actively involved in content production of a product / service), You Witness allows anyone to document an event considered to be material, from news to gossip, to provide evidence to an e-mail address of the site. The editorial staff of the agency will then consider the attentibilità / authenticity and decide whether to publish content on the portal.

For now, the content produced by the "people-journalists" will be published only to enrich the network of Yahoo News and the rewards for this work was "only" in a citation of honor for the authors (Yahoo talk about of "social wage").

In the future however, if the initiative proves to be sustainable (issues still to be resolved are those concerning all'attentibilità photos and videos, to privacy, the ability to select what is sent) you could also get some form of sharing with users profit from sales to other users (from other websites to print).

(Source: Paul C. Conti Nova 24, December 14, 2006)

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Tchibo, cafeteria multipurpose

While in Italy the name is almost unknown, Tchibo is one of the chains shopping popular in Central Europe.
The name derives from the particular combination of the real last name of one of the founders, Carl-Tchilling Hiryan and the word Bohne, which in German means a grain of coffee.

Born in Germany in 1949 as a retailer of high quality coffee by mail order, brand Tchibo has over time turned into a shop (in fact in a chain, since it has about 60,000 retail outlets in 12 countries of Central and Eastern Europe) very special addition to the sale of coffee in the bars and shops including a range of non-food products, especially related (but not only) at home.

Come si può intuire fin dal suo slogan ("Jede Woche eine neue Welt" - "Ogni settimana un nuovo mondo"), Tchibo si caratterizza per offrire questa serie di prodotti non dividendoli in reparti o categorie, ma organizzandoli intorno a temi specifici che cambiano di settimana in settimana. Ecco allora che da Tchibo si potrà passare dalla settimana in cui gli articoli in offerta sono dedicati alla cucina italiana alla settimana in cui il tema sarà la cura del giardino, e così via.

Il meccanismo che il concpet di Tchibo intende stimolare è quello dell'acquisto d'impulso dei prodotti più svariati (e anche impensati), effettuati sotto l'egida di un'insegna che ne garantisce al 100% la qualità e l'affidabilità. La merce in vendità è infatti imprevedibile, le quantità limitate e questo basta a trasformare in una vera e propria esperienza di "caccia al tesoro" da parte dei consumatori quello che in altri negozi è ancora un "misero" processo d'acquisto.

(Fonte: Caccia al Tesoro, M. Silverstein - Etas 2006)

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point on the phenomenon of low-cost supermarket chains that


Quando Tony Blair la scorsa estate scelse un volo Ryanair per rientrare a Londra dalle sue vacanze in Italia si intuì che la rivoluzione del low cost era stata vinta. Attualmente le low-cost, grazie a tariffe bassissime, coprono nel mondo oltre il 14% dei voli; una percentuale che, ENAC according to a study in 2010 will rise to 40% in Europe.

Of course, in Italy the phenomenon is booming: in 2005 a total of 112 million passengers, the low cost airlines have transported 17% (20 million) and growth compared to 2004 was 84 %.

To ensure the success of low cost airlines are spending on skeleton crew, low landing fees, reduced services on board, sales of complementary products (car rental, hostels, insurance: voices in the financial statements of Ryanair equivalent to 16 % of their revenue streams). An aggressive strategy but quite simple, aiming at regional and provincial, which thanks to lower service costs and less traffic congestion rent, and provide good rates on time.

In many cases then, the partnerships between airlines and airports become veritable partnership for marketing and communication policies that act as a driving force for the development of the territory. In Pisa, passenger traffic has tripled since 1997, flights to Palermo's share represents nearly a quarter of the transit passengers (24%) in Venice, the low cost share rose to 26%. All also benefit industries: tourism, car rentals, hotels, etc..

And mind you that does not mean low cost and low-income or poor quality: witness the fact that the share of business travelers is growing in this sector which is experiencing a boom cross.

Here is a list of units of low cost in Italian airports from which you can see what they really focused hard on the phenomenon and which are still at stake (Florence at all, even if data is to serve the vicinity of Pisa):

Forlì Rome Ciampino
95% 90% 81%

Bergamo Brescia 70%

Pescara Pisa 61% 48% 29%

Brindisi Venice Palermo
26% 24% 24%

Bari Olbia Naples
21% 20%
Genoa Milan Linate
17% 12% 11%

Turin Bologna 11% 8%

Milan Malpensa Rome Fiumicino Lamezia Terme
8% 8% 7%

Cagliari Verona Florence 4% 5%


And the traditional airlines? How can they cope with this wave of competition? Perhaps retraining, as they are already doing some of them, and proposing services and facilities with high cost-high quality. But that's another story ...

(via Sole 24 Ore on December 8, 2006)

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helps traditional retailers? And 'only possible as long as ...

... it is a kind of supermarket chains a bit 'particular, as Metro .
Metro is one of the international chains (nationality and German) leader in cash & carry, a typology trading a bit 'spurious (not a wholesale but not addressed to the final consumer) specializes in the sale of virtually every kind of product holders of VAT. In other words, for a hypermarket business.
The shops in the traditional commerce are the main (though not the only) types of customers Metro and that is why the German chain has launched "Project Independent Business, which provides traders and customers team of experts capable of optimizing virtually every aspect of the life of a business (from product display to promotion and economic management of the company at marketing).

Obviously the project does not arise because Metro felt the need to help the independent business as such, more practically answers the need for loyalty and brand policy with respect to a range of important customers. That's it.

(via Retailer The )

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"The Beetle", low cost risotrante

The Beetle is the name of a restaurant in Milan that has set its business model of low cost criteria : subject laaa quality, everything in fact is aimed at reducing costs (for both operators and customers).

The menu has only 4 / 5 dishes, the meat is almost exclusively pork, while in the kitchen as well as the chefs are employed but sempici of the grid. The offer is completed the absence of cutlery and other "frills" in furnishing the room.

Attracted by the average prices (€ 20 with one spell and drink at will), many customers are filling up every night of the 300 seats Beetle.

significant statement of the owner, Emanuele Ragazzoni, reported by Bargiornale: "The idea of \u200b\u200b Beetle came to me because I was sick of seeing all those restaurants all the same, similar to a colony of penguins, with the same courses now offered at a price unsustainable .

Among other things, such is the belief in the goodness of this formula, the Beetle also offers advice and guidance to other restaurateurs who want groped this adventure.

(Source: Bargiornale 06/2006)

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Food '82, catering evolved


Italian Cooking is a popular monthly magazine of culinary art that has long (18 years!) Set up a cooking school called IPCA, based in Milan. It is from

IPCA born the '82 draft Food a catering service take-away dishes of Italian cuisine. The price of all the dishes are between 4 to 7.50 € e al cliente vengono consegnate anche una serie di istruzioni su come abbellire ed arricchire le varie portate ed il pane in omaggio.

Sarebbe interessante conoscere la reale qualità di questi piatti, ma le premesse, con la garanzia del "marchio" La Cucina Italiana sono ottime. Un esempio di estensione dell'utilizzo della marca per rafforzare iniziative in campi attigui (cfr. brand extension).

(Fonte della notizia: Bargiornale 11/2005)

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Gelateria copyright, the ice cream store "brand"


Il noto marchio di gelati e dolci freddi Antica Gelateria del Corso , appartenente alla multinazionale Nestlè , ha inaugurato nel 2005 a Milano (Corso Como No. 9) its first store "brand."

As stated at:

... the Ice copyright reinterprets the pleasure of ice cream mix the refinement of taste, elegance and attention to presentation as an eye for design and use unusual forms made with traditional materials.

One of the more frequent examples of "descent into the field" (commercial) brand and manufacturing companies in the food sector.

(Source: GDOWEEK No. 332)

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For mothers with little time

Babyplanners is a new company londinese che ha deciso di dedicare i propri servizi ad una specifica nicchia di mercato: quella delle donne lavoratrici (ad alto reddito ma dal basso tempo libero e disposizione) che stanno per diventare mamme e che non hanno nè l'esperienza nè il tempo per pensare a tutte le cose necessarie all'organizzazione di una gravidanza serena.

Babyplanners è un servizio personalizzato che si occupa, per conto delle proprie clienti, di tutti gli aspetti riguardanti il lieto evento: dalla ricerca del migliore "mezzo di trasporto" (culla, passeggino, ecc.) per il futuro bambino alla creazione e all'arredo della sua futura cameretta; dai preparativi per il giorno della nascita, all'iscrizione ai migliori corsi per genitori. In addition, the services do not stop at pre-birth but continues even after, the organization of all that is necessary in the months following birth (appointments with pediatricians, medical, etc.)..

Babyplanners offers two types of assistance programs: the "Good" and the 'Great', which differ in the degree of assistance available to customers (the "Excellent" provides personalized meetings and answers to questions in 24 hours posts via mail).

(via Springwise )

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Dorm2Dorm, warehouses summer for students

Dorm2Dorm is a service dedicated to American college students. The goal is simple: to offer help and relief from worry to students during the most stressful of the year than at the end of the semester (during which the stress of exams is added to the organization and the removal of personal belongings from the room ). And the service is equally simple: students order online packing material, which are delivered one week before final exams, after a week, exams finished Dorm2Dorm makes the withdrawal of parcels and holds them in its warehouses for the required period (usually summer). Then when the new semester begins, parcels are returned to the (usually new) room of the student.

Costs for a typical user is about $ 70 a month, that price includes delivery of materials, the withdrawal, from $ 800 insurance, storage and re-delivery. The company organizes the service, especially at delivery, even for periods of study abroad.

Dorm2Dorm was launched in 2004 at the University of San Diego and currently serves 11 U.S. colleges and universities.

(via Springwise )

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A fast food a heart attack!


Speaking of irony in proposing on the market, very interesting is the attempt of a new position in the field of fast food by trying Heart Attack Grill, a restaurant (for now only) in Tempe, Arizona. In a period of great attention to the harmful effects of fatty foods for sale in these places, Heart Attack Grill (literally "The Grill of heart") plays on these fears by offering food lovers the risk for which the Single Bypass Burger , the Double Bypass Burger and even the Triple Bypass Burger (4 layers of hamburger, plus dozens of other layers of bread, bacon, lettuce and cheese, total: 8,000 calories), and of course the classic potato chips (not to disprove, fried in lard ).

close to the masterpiece of irony is the setting for the local where waitresses dressed as nurses, serve customers in comfortable wheelchairs. Nothing but good luck!

(via Ecoblog )