The Beetle is the name of a restaurant in Milan that has set its business model of low cost criteria : subject laaa quality, everything in fact is aimed at reducing costs (for both operators and customers). The menu has only 4 / 5 dishes, the meat is almost exclusively pork, while in the kitchen as well as the chefs are employed but sempici of the grid. The offer is completed the absence of cutlery and other "frills" in furnishing the room.
Attracted by the average prices (€ 20 with one spell and drink at will), many customers are filling up every night of the 300 seats Beetle.
significant statement of the owner, Emanuele Ragazzoni, reported by Bargiornale: "The idea of \u200b\u200b Beetle came to me because I was sick of seeing all those restaurants all the same, similar to a colony of penguins, with the same courses now offered at a price unsustainable .
Among other things, such is the belief in the goodness of this formula, the Beetle also offers advice and guidance to other restaurateurs who want groped this adventure.
(Source: Bargiornale 06/2006)
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