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point on the phenomenon of low-cost supermarket chains that


Quando Tony Blair la scorsa estate scelse un volo Ryanair per rientrare a Londra dalle sue vacanze in Italia si intuì che la rivoluzione del low cost era stata vinta. Attualmente le low-cost, grazie a tariffe bassissime, coprono nel mondo oltre il 14% dei voli; una percentuale che, ENAC according to a study in 2010 will rise to 40% in Europe.

Of course, in Italy the phenomenon is booming: in 2005 a total of 112 million passengers, the low cost airlines have transported 17% (20 million) and growth compared to 2004 was 84 %.

To ensure the success of low cost airlines are spending on skeleton crew, low landing fees, reduced services on board, sales of complementary products (car rental, hostels, insurance: voices in the financial statements of Ryanair equivalent to 16 % of their revenue streams). An aggressive strategy but quite simple, aiming at regional and provincial, which thanks to lower service costs and less traffic congestion rent, and provide good rates on time.

In many cases then, the partnerships between airlines and airports become veritable partnership for marketing and communication policies that act as a driving force for the development of the territory. In Pisa, passenger traffic has tripled since 1997, flights to Palermo's share represents nearly a quarter of the transit passengers (24%) in Venice, the low cost share rose to 26%. All also benefit industries: tourism, car rentals, hotels, etc..

And mind you that does not mean low cost and low-income or poor quality: witness the fact that the share of business travelers is growing in this sector which is experiencing a boom cross.

Here is a list of units of low cost in Italian airports from which you can see what they really focused hard on the phenomenon and which are still at stake (Florence at all, even if data is to serve the vicinity of Pisa):

Forlì Rome Ciampino
95% 90% 81%

Bergamo Brescia 70%

Pescara Pisa 61% 48% 29%

Brindisi Venice Palermo
26% 24% 24%

Bari Olbia Naples
21% 20%
Genoa Milan Linate
17% 12% 11%

Turin Bologna 11% 8%

Milan Malpensa Rome Fiumicino Lamezia Terme
8% 8% 7%

Cagliari Verona Florence 4% 5%


And the traditional airlines? How can they cope with this wave of competition? Perhaps retraining, as they are already doing some of them, and proposing services and facilities with high cost-high quality. But that's another story ...

(via Sole 24 Ore on December 8, 2006)