... it is a kind of supermarket chains a bit 'particular, as Metro . Metro is one of the international chains (nationality and German) leader in cash & carry, a typology trading a bit 'spurious (not a wholesale but not addressed to the final consumer) specializes in the sale of virtually every kind of product holders of VAT. In other words, for a hypermarket business.
The shops in the traditional commerce are the main (though not the only) types of customers Metro and that is why the German chain has launched "Project Independent Business, which provides traders and customers team of experts capable of optimizing virtually every aspect of the life of a business (from product display to promotion and economic management of the company at marketing).
Obviously the project does not arise because Metro felt the need to help the independent business as such, more practically answers the need for loyalty and brand policy with respect to a range of important customers. That's it.
(via Retailer The )
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