If the traditional role of estate agents is to bring together those who wish to sell a house or property and those wishing to buy, lately, many consumers have difficulty justify and give value to the commission for what eventually reveals itself as a simple intermediary ("if we knew before ... we could do without the agency"). Three examples of how to value added also to the real estate brokerage business as we are from Finland, the Netherlands and the United States.
The Finnish company Igglo has revolutionized the real estate market in Helsinki: it has photographed every building in the capital and by combining these photos with satellite images and maps, offers on its website a list, also view of all properties in the city, including those not currently on sale (the slogan of the company is "your house is already on Igglo). Potential buyers can leave a bid online for any building of interest, while on the other hand also the owners who do not intend to sell can keep tabs on the attractiveness of your home or place of residence. Of course, potential buyers are notified as soon as a property for which the bidding process is put on the market (perhaps just because the owner was stimulated by the offer, in a kind of virtuous circle). When supply and demand meet, Igglo retain a rate less than that practiced by the normal agents, something made possible by the fact that their agents are activated only when both sellers and buyers have already "Met".
Even the Dutch Elkhuistekoop ("Each house is for sale") encourages the users of the site to fill out an online form where they have seen their "dream home" but this not yet for sale, but compared to Igglo assume a more active role: upon receiving the alert, Elkhiustekoop fact contact the owners of the "dream house" by notifying the interest, ensuring the availability to sell and deadlines . If this "wake up" the hidden desire to sell, Elkhiustekoop shall contact the parties with a real estate agency, which will turn the company a portion of their commission. The service is free for buyers.
The American Zillow instead flips the concept and allows owners of a property to establish a price, not mandatory, for its possible sale, creating a kind of mechanism "ad test." If in fact a potential buyer is interested, please contact by e-mail anonymously and that the owner can decide whether to sell "real" or not. The reasons to use the service are obvious: if the intention is to sell in the near future, Zillow can help create and check in advance the interest of potential buyers, or, if there was only a vague intention to sell the medium to long term, Zillow allows no obligation to anticipate the moment when an attractive offer came.
(Via: Springwise )
The Finnish company Igglo has revolutionized the real estate market in Helsinki: it has photographed every building in the capital and by combining these photos with satellite images and maps, offers on its website a list, also view of all properties in the city, including those not currently on sale (the slogan of the company is "your house is already on Igglo). Potential buyers can leave a bid online for any building of interest, while on the other hand also the owners who do not intend to sell can keep tabs on the attractiveness of your home or place of residence. Of course, potential buyers are notified as soon as a property for which the bidding process is put on the market (perhaps just because the owner was stimulated by the offer, in a kind of virtuous circle). When supply and demand meet, Igglo retain a rate less than that practiced by the normal agents, something made possible by the fact that their agents are activated only when both sellers and buyers have already "Met".
Even the Dutch Elkhuistekoop ("Each house is for sale") encourages the users of the site to fill out an online form where they have seen their "dream home" but this not yet for sale, but compared to Igglo assume a more active role: upon receiving the alert, Elkhiustekoop fact contact the owners of the "dream house" by notifying the interest, ensuring the availability to sell and deadlines . If this "wake up" the hidden desire to sell, Elkhiustekoop shall contact the parties with a real estate agency, which will turn the company a portion of their commission. The service is free for buyers. 
The American Zillow instead flips the concept and allows owners of a property to establish a price, not mandatory, for its possible sale, creating a kind of mechanism "ad test." If in fact a potential buyer is interested, please contact by e-mail anonymously and that the owner can decide whether to sell "real" or not. The reasons to use the service are obvious: if the intention is to sell in the near future, Zillow can help create and check in advance the interest of potential buyers, or, if there was only a vague intention to sell the medium to long term, Zillow allows no obligation to anticipate the moment when an attractive offer came. (Via: Springwise )
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