begin with the numbers: in 2004 the Indians who have left their homeland for tourist trips were about 6 million, in 2050 it is estimated that 50 million could be . In short, a reservoir of enormous market that now shows great attention and interest in Italy: 169,000 arrivals in the first months of 2006, an increase of 10% over the same period last year.
is the identikit of the Indian tourist who arrives in Italy: high income, predominantly travels twice a year (between April and June and between October and November), she loves luxury vacation and places "symbol", wants to visit the cities of art and interested in wine circuits. But, surprisingly, the main reason tourists is shopping. The Indian tourist travels mainly with family and has an average cost of $ 2,500 a week for 4 people. A curious tourist and willing to spend, but asking a tailor, both in terms of hospitality in both the food and wine . Regarding the latter, however, consider the particular beliefs and customs that require many Indians refusal of many foods of animal origin, and even those who want to eat meat may not indiscriminately because of some constraints of a religious nature (one solution is to enhance and focus on poultry meat).
short, a new culture facing the world of tourism.
(via Bargiornale - December 2006)
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