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"The Beetle", low cost risotrante

The Beetle is the name of a restaurant in Milan that has set its business model of low cost criteria : subject laaa quality, everything in fact is aimed at reducing costs (for both operators and customers).

The menu has only 4 / 5 dishes, the meat is almost exclusively pork, while in the kitchen as well as the chefs are employed but sempici of the grid. The offer is completed the absence of cutlery and other "frills" in furnishing the room.

Attracted by the average prices (€ 20 with one spell and drink at will), many customers are filling up every night of the 300 seats Beetle.

significant statement of the owner, Emanuele Ragazzoni, reported by Bargiornale: "The idea of \u200b\u200b Beetle came to me because I was sick of seeing all those restaurants all the same, similar to a colony of penguins, with the same courses now offered at a price unsustainable .

Among other things, such is the belief in the goodness of this formula, the Beetle also offers advice and guidance to other restaurateurs who want groped this adventure.

(Source: Bargiornale 06/2006)

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Food '82, catering evolved


Italian Cooking is a popular monthly magazine of culinary art that has long (18 years!) Set up a cooking school called IPCA, based in Milan. It is from

IPCA born the '82 draft Food a catering service take-away dishes of Italian cuisine. The price of all the dishes are between 4 to 7.50 € e al cliente vengono consegnate anche una serie di istruzioni su come abbellire ed arricchire le varie portate ed il pane in omaggio.

Sarebbe interessante conoscere la reale qualità di questi piatti, ma le premesse, con la garanzia del "marchio" La Cucina Italiana sono ottime. Un esempio di estensione dell'utilizzo della marca per rafforzare iniziative in campi attigui (cfr. brand extension).

(Fonte della notizia: Bargiornale 11/2005)

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Gelateria copyright, the ice cream store "brand"


Il noto marchio di gelati e dolci freddi Antica Gelateria del Corso , appartenente alla multinazionale Nestlè , ha inaugurato nel 2005 a Milano (Corso Como No. 9) its first store "brand."

As stated at:

... the Ice copyright reinterprets the pleasure of ice cream mix the refinement of taste, elegance and attention to presentation as an eye for design and use unusual forms made with traditional materials.

One of the more frequent examples of "descent into the field" (commercial) brand and manufacturing companies in the food sector.

(Source: GDOWEEK No. 332)

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For mothers with little time

Babyplanners is a new company londinese che ha deciso di dedicare i propri servizi ad una specifica nicchia di mercato: quella delle donne lavoratrici (ad alto reddito ma dal basso tempo libero e disposizione) che stanno per diventare mamme e che non hanno nè l'esperienza nè il tempo per pensare a tutte le cose necessarie all'organizzazione di una gravidanza serena.

Babyplanners è un servizio personalizzato che si occupa, per conto delle proprie clienti, di tutti gli aspetti riguardanti il lieto evento: dalla ricerca del migliore "mezzo di trasporto" (culla, passeggino, ecc.) per il futuro bambino alla creazione e all'arredo della sua futura cameretta; dai preparativi per il giorno della nascita, all'iscrizione ai migliori corsi per genitori. In addition, the services do not stop at pre-birth but continues even after, the organization of all that is necessary in the months following birth (appointments with pediatricians, medical, etc.)..

Babyplanners offers two types of assistance programs: the "Good" and the 'Great', which differ in the degree of assistance available to customers (the "Excellent" provides personalized meetings and answers to questions in 24 hours posts via mail).

(via Springwise )

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Dorm2Dorm, warehouses summer for students

Dorm2Dorm is a service dedicated to American college students. The goal is simple: to offer help and relief from worry to students during the most stressful of the year than at the end of the semester (during which the stress of exams is added to the organization and the removal of personal belongings from the room ). And the service is equally simple: students order online packing material, which are delivered one week before final exams, after a week, exams finished Dorm2Dorm makes the withdrawal of parcels and holds them in its warehouses for the required period (usually summer). Then when the new semester begins, parcels are returned to the (usually new) room of the student.

Costs for a typical user is about $ 70 a month, that price includes delivery of materials, the withdrawal, from $ 800 insurance, storage and re-delivery. The company organizes the service, especially at delivery, even for periods of study abroad.

Dorm2Dorm was launched in 2004 at the University of San Diego and currently serves 11 U.S. colleges and universities.

(via Springwise )

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A fast food a heart attack!


Speaking of irony in proposing on the market, very interesting is the attempt of a new position in the field of fast food by trying Heart Attack Grill, a restaurant (for now only) in Tempe, Arizona. In a period of great attention to the harmful effects of fatty foods for sale in these places, Heart Attack Grill (literally "The Grill of heart") plays on these fears by offering food lovers the risk for which the Single Bypass Burger , the Double Bypass Burger and even the Triple Bypass Burger (4 layers of hamburger, plus dozens of other layers of bread, bacon, lettuce and cheese, total: 8,000 calories), and of course the classic potato chips (not to disprove, fried in lard ).

close to the masterpiece of irony is the setting for the local where waitresses dressed as nurses, serve customers in comfortable wheelchairs. Nothing but good luck!

(via Ecoblog )