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MYTHS


Here are seven myths to dispel about China: Myth 1,


There are only two types of consumers: those cities and those of campaigns
1, Reality
The picture is more complex: there is no difference between the coastal towns and cities of the interior, and it happens that the consumer campaign not differ from those of some cities

2 Myth
The Chinese have a passion for western brands
2 ° are Realities
attention to marks, but by far prefer domestic

3 °
Myth Teenagers know how to behave in any other Western country
3 rd Reality
love fashion, but are even more traditional than their parents

4 °
The Myth of the Chinese dream is to buy the car
4 ° Reality
The house is in first place

5 Myth
Consumerism is all about, today, China
5 ° Reality
The Chinese are great savers because they are uncertain of on their future

6 ° Myth
modern distribution channels are present only in the cities
6 ° Reality
Supermarkets and shopping centers are spreading all over the country nl

7 °
Myth TV is the medium preferred by Chinese
7 ° Reality
In China we read a lot, especially books

(via Sole 24 Ore on January 16, 2007)

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The new Chinese consumers of luxury tourism


new record in the Eastern world view: salt in the ranking of the most of fashion and is a candidate to be among the leaders of the preferences of tourists this year.

The people of the big spenders is to visit Moscow shops and restaurants of luxury goes to snoop in Shanghai and Beijing, symbols of a world in great change. But also go to Dubai, the real future goal of the ultimate luxury: it is here that are being carried out some of the most imposing and magnificent architecture of the new century (above all: three huge artificial acripelaghi with every comfort that arise off the coast the Persian Gulf).

So far so normal or nearly so. One new feature is rather the so-called aesthetic tourism. Thanks to low costs and the professionalism now to western standards are not just the "rich people" (but not only them) who choose these American and European destinations for cosmetic surgery or beauty treatments and wellness. So much so that several tour operators have begun to offer complete packages: exotic trip in five-star hotel and lifting. Here, then explained why the Caribbean and Barbados have been displaced in preference to destinations such as Vietnam or Malaysia. Obviously we are not oparlando of tourists with a sleeping bag, but people who are accustomed to move in luxury and are beginning to find their usual standard (sometimes even better, as the 7-star hotel in Dubai) also placed first in unthinkable.

(Via Repubblica Affari & Finanza on January 8, 2007)

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In the Netherlands the first eco-disco


The long wave of environmentalist trend has arrived in the world of dancing: Off Course is a nightclub in Rotterdam that is proposed to operate without consuming even one kilowatt of energy, producing independently all his needs. How? Through a platform that will leverage the movement of people to transform it into electricity. This platform, created in collaboration with the University of Delft, is composed of a material that when compressed by the steps and jump to those who walk on the inside produces a potential difference and thus an electrical current.

The ultimate goal is to create a place that can work with the "zero impact", ie without consuming energy is thought then to a grass cover, configured to collect rainwater to use for flushing. Also on the cover will be installed wind power generators to harness the wind and photovoltaic panels for solar energy use.

To complete the picture of an ecological sensibility in the round, is being studied a menu of food recycling (reusing the remains of the best restaurants in town), while on the slope of the animation is expected to involve VJ sensitive to ecological issues , which will offer music and images inspired by nature and respect for the environment.

In the club you can also buy clothes or make changes to their accessories, and using Kuyichi , A brand that offers the "honest fashion," the honest fashion, that is the use of organic raw materials produced and purchased according to the dictates of fair trade.

(via Bargiornale - December 2006)