Here are seven myths to dispel about China: Myth 1,
There are only two types of consumers: those cities and those of campaigns
1, Reality
The picture is more complex: there is no difference between the coastal towns and cities of the interior, and it happens that the consumer campaign not differ from those of some cities
2 Myth
The Chinese have a passion for western brands
2 ° are Realities
attention to marks, but by far prefer domestic
3 °
Myth Teenagers know how to behave in any other Western country
3 rd Reality
love fashion, but are even more traditional than their parents
4 °
The Myth of the Chinese dream is to buy the car
4 ° Reality
The house is in first place
5 Myth
Consumerism is all about, today, China
5 ° Reality
The Chinese are great savers because they are uncertain of on their future
6 ° Myth
modern distribution channels are present only in the cities
6 ° Reality
Supermarkets and shopping centers are spreading all over the country nl
7 °
Myth TV is the medium preferred by Chinese
7 ° Reality
In China we read a lot, especially books
(via Sole 24 Ore on January 16, 2007)
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